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Research papers

A new service transforms members of a club into clients of a company

A new product or service can open, for some corporations, the way of re-conquering a tired clientele, or attracting a new one. The Catalonian Automobile Club (Reial Automdbil Club de Catalunya), looked at itself, until 1985 and after 80 years of...

Catalogue: ESOMAR Congress 1987
Author: Susana Tisler
September 1, 1987
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Citation

Tisler, S. (1987a, September 01). A new service transforms members of a club into clients of a company. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-new-service-transforms-members-of-a-club-into-clients-of-a-company


Research papers

Concept research in industrial products and advertising

The paper defines product-concept and the importance of its identification in new-product development. Whether consumer- or industrial-oriented, new-product success relies to an important extent on what the purchaser perceives in it as satisfactory...

Catalogue: Seminar 1986: Problem Solving In Industrial Marketing
Author: Susana Tisler
June 15, 1986
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Citation

Tisler, S. (1986a, June 15). Concept research in industrial products and advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/concept-research-in-industrial-products-and-advertising


Research papers

The predictive value of qualitative research

The objective of this paper is to illustrate the validity of qualitative research as a predictive tool. The predictive value of qualitative research and its possibilities of anticipating problem-solving is presented here as based on its own...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Susana Tisler, Juan S. Alós
Company: Ogilvy
June 15, 1986
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Citation

Tisler and Alós (1986a, June 15). The predictive value of qualitative research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-predictive-value-of-qualitative-research